What This Actually Is
What I do when a program hires me for a year
When you’re doing this system for the first time, you have access to a coach who’s been there and done that. You don’t have to raise your program alone. I’ll be there along the way to make sure you have a strong foundation and a proven plan.
What we offer isn’t a ton of meetings, study sessions, and compliance work — we offer the answers to the test. The system we share is proven and customizable to every unique community.
Full program audit and donor-base read
Custom four-quarter fundraising calendar
Board pitch, governance, and Case for Support docs
Training for your boosters and program staff
Coaching on the high-dollar asks
Year-end handoff so you own the system
The Rhythm
The four-quarter flywheel
Recommended cycle for winter-sport programs. One major play per quarter, staggered to keep donor fatigue low and momentum high.
Golf Tournament
Target $20,000
Pre-season community event. Activates the donor list before the season starts and builds momentum heading into the school year.
PEAK Platform Kickoff
Target $25,000
Athlete-led campaign powered by the NW Peak platform. One coordinated hour with the leaderboard live on the gym screen. Highest-leverage play of the year.
Post-Season High-Dollar Raffle
Target $25,000
$2,500 grand prize. Drives revenue through the typically-quiet post-season window while engagement is still warm.
Team Banquet + Silent Auction
Target $12,000
Season-end celebration that funds next year and builds the community that makes the program possible. Culture builder first, fundraiser second.
Annual floor
$82,000
↻ Year-round
Targets reflect conservative goals for a winter-sport program executing the full cycle. Actual results vary by program size, community, and execution. Many programs exceed these numbers.
Why Branden
The operator behind the work
Branden Bailey
Founder · NW Peak Fundraising
I’ve spent over a decade coaching in Oregon — the actual on-the-ground work of building programs, raising the money to fund them, and pulling teams out of survival mode. The methodology I teach is the methodology I’ve used.
I’m still coaching today. This isn’t a former-coach-turned-consultant pitch. I’m in the gym, at tournaments, in the booster meetings — and I bring that to every program I work with.
The Methodology
The P.E.A.K. System
Prepare · Engineer · Activate · Keep
The framework underneath every consulting engagement. Decade-tested, documented, and designed to outlast any single leader.
Prepare the Base
Define your needs using the P.E.A.K. Pyramid. Protect your donors from the Same Well Trap. Build the right ask for the right donor at the right time.
Engineer the System
Replace individual heroics with a documented Funding Formula: A + B = C. If it only works when one person is doing the math, it isn't a system.
Activate Relationships
Turn trust into long-term support using the 80/20 Connection Rule and Relational Intelligence. Donors invest in something that matters — give them that chance with clarity.
Keep the Flywheel Moving
Sustain and scale revenue with the 4-Quarter Flywheel. Stagger your major plays to prevent donor fatigue and keep the well full for a decade.
One more thing
I also wrote a book
Most of what I do with consulting clients is in there — the pyramid, the ask scale, the funding formula, the flywheel. If you’d rather start with the playbook than a phone call, it’s twenty-five dollars.
Get the P.E.A.K. Manual — $25 →Investment
How pricing works
Every engagement is custom-scoped. Pricing depends on program size, the state of the donor base, how much governance work needs to happen, and how much of the calendar you want me in the room for.
I don’t publish percentage-of-funds-raised pricing for consulting and I never will. That model creates an incentive for the consultant that has nothing to do with what’s best for the program, and it runs against AFP ethics guidelines. Consulting is a flat scoped engagement. The platform is a single 6% fee. Those are separate decisions.
The fastest way to a real number is a 30-minute call. I’ll ask you about your program, your last twelve months, and what you’re trying to build — then I’ll tell you what a year of work would cost and whether it’s worth it.
Let’s talk about your program.
Thirty minutes, no pitch deck, no obligation. I’ll listen first and tell you straight whether consulting makes sense for where you are.